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Translation is not enough: Cultural adaptation of health communication materials


This guide introduces a five-step, stakeholder-based approach to adapting health communication materials. It describes how countries can take any health communication material (produced in English or other languages) and create adapted products which reflect national or local realities, needs and assets without losing the scientific correctness, core concepts and messages of the original version.

Author/ Contributor
European Centre for Disease Prevention and Control
April 2016
This Resource also featured in This Week in PHC Issue: 14 July 2016
last updated: Jul 14 2016

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