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Fact Sheet: Engaging the Media: Writing a succinct media release


February 2014
Media releases offer the opportunity to promote and publicise details about your work to the media. When written well media releases will highlight key messages about your work, be immediately interesting and eye-catching to the journalist. This fact sheet highlights what to consider when writing a media release.
[Original: November 2010 | Revised: February 2014]
Heaselgrave F, Lunnay B, Morrison R, Baird O. (2014). Fact Sheet: Engaging the Media: Writing a succinct media release (2nd edn). Adelaide: Primary Health Care Research and Information Service.

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