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Fact Sheet: Engaging the Media: Promoting your work to the media


February 2014
Attracting the attention of media organisations can be challenging. Deciding how best to 'pitch' your work and through which medium can be challenging. This fact sheet will arm you with tips and tools to improve your chances of securing media coverage. Be confident and direct about your research - making it clear to the journalist how it can be of benefit to the newspaper/TV/radio/on-line audience. This will improve the media's perception of you.
[Original: November 2010 | Revised: February 2014]
Heaselgrave F, Morrison R, Baird O. (2014). Fact Sheet: Engaging the Media: Promoting your work to the media (2nd edn). Adelaide: Primary Health Care Research and Information Service.

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