Australians make healthier choices with Health Star Ratings
The Hon Dr David Gillespie MP, 21 October 2016
More Australians are choosing healthier packaged foods, thanks to the Health Star Rating (HSR) system, according to new campaign evaluation research released today.
Assistant Minister for Rural Health, Dr David Gillespie, said the independent evaluation of the third phase of the HSR campaign showed that consumer behaviour was changing and more people were using the HSR system to make healthier choices.
“Consumer awareness of the HSR system continues to increase and is now at 59 per cent, up from 42 per cent in the last phase of campaign activity,” Minister Gillespie said.
“It is also very encouraging to see that the campaign is creating positive behaviour change among grocery shoppers. Of the people who were aware of the system, one-third had bought a product because it had a higher Star Rating.
“It’s about making it easier for consumers to make healthier choices by comparing similar packaged products on the shelf. It is also important to remember that a healthy diet includes foods from all five food groups."